AT&T's pushing the competitive edge by becoming more than just a cellular company. They want to show they're an entertainment force to be reckoned with and that starts with their customers.
We created a campaign that takes everyday moments between friends and family and applied "The THANKS Effect"—with the opportunities THANKS gets you, your life becomes an epic. You'll see those opportunities—access to VIP movie, music, and sport events—referenced in these heightened moments.
We got the biggest bang for the client's buck by shooting a library of images alongside the hero images we created for the THANKS Effect campaign. These images can be used for all of AT&T's services—everything from customer service to streamable content.