LIGHTS * CAMERA * FOG MACHINE
We spoofed iconic movie moments (think Vacation movie poster, the “don’t look back at the explosion” slow walk, the pre-game motivational coach speech) in everyday settings to show the amazing entertainment benefits of AT&T’s loyalty program, THANKS.
You'll see those opportunities—access to VIP movie, music, and sport events—referenced in these heightened moments.
We got the biggest bang for the client's buck by shooting a library of images alongside the hero images we created for the Epic THANKS campaign. These images can be used for all of AT&T's services—everything from customer service to streamable content.