The fastest season-ticket-selling NHL team ever had 2 years to hype fans before their brand launch
We created an interim brand including logo, colors, and design motifs to be used for all collateral to draw maximum pre-launch excitement. It made its way from shirts to zambonis and all the way on top of the Space Needle.
#LiveHockey
We made #relatable hockey social content with next to no budget. Years before season ticket holders could actually go to a hockey game we brought the hockey to them. We shone a light on all the ways the most die hard of fans might be bringing hockey into their lives already.
Fan site
We launched an imaginative, interactive site that bridged the gap between the franchise and the fans.
They loved it—the site received 20k visits and millions of media impressions overnight.
Homepage
All the content populates as cards in one scrolling page, with plenty of animation to show interactivity.
Timeline
A dynamic timeline lands you at current day, with the ability to scroll up and down to see past and future events appear.
Fan polls
Rollover animation gives fans a fun way to give real input to the team and make it their own, both in matters silly and serious.
